If you’re selling online, social video isn’t just nice to have — it’s essential.
But not all videos perform the same. The best ecommerce brands use a mix of styles that connect emotionally, educate quickly, and drive shoppers to click “Buy.”
Here’s a breakdown of the most effective video types you can post — and how tools like PostIQ make it easy to create them automatically.
Purpose: Highlight the look, features, and benefits of your products.
These are straightforward, visual videos that introduce what you sell — perfect for ads, landing pages, and organic social.
How to make it:
Post IQ automatically turns your Shopify product details (photos, titles, descriptions) into short, high-quality videos that spotlight your key selling points.
Best platforms: Instagram Reels, Facebook, TikTok.
Purpose: Show your product in action.
When people see your item being used in real life, it builds connection and trust.
Example:
A candle flickering on a cozy nightstand or a handbag on the go.
PostIQ helps generate lifestyle content by weaving your visuals and copy into scenes that tell a story — no filming needed.
Best platforms: TikTok, Pinterest, Instagram.
Purpose: Build excitement and anticipation.
Unboxing-style clips mimic that satisfying “new product” moment and give shoppers a sense of what to expect when they order.
Pro Tip:
Use PostIQ to add close-up transitions and branded packaging overlays for a premium feel.
Best platforms: TikTok, YouTube Shorts.
Purpose: Educate and engage.
Quick tutorials showing how your product solves a problem increase customer confidence — and conversions.
Example:
“How to style our new knit scarf in three ways.”
With PostIQ’s editor, you can easily turn text instructions or product copy into step-by-step clips with captions and music.
Best platforms: YouTube Shorts, Instagram Reels.
Purpose: Leverage social proof.
Customers trust other customers. Even a short, authentic review can outperform a polished ad.
Pro Tip:
Use PostIQ to repurpose reviews or UGC text into videos that display key quotes and product visuals.
Best platforms: Facebook, TikTok, Instagram.
Purpose: Stay relevant and boost visibility.
Tying your product videos to holidays or trending sounds helps you appear in social algorithms and seasonal searches.
With PostIQ, you can automatically apply holiday themes, trending music, and festive overlays — ideal for Black Friday, Cyber Monday, or Valentine’s Day campaigns.
The best ecommerce video strategy isn’t about making one great video — it’s about consistently creating many types of content that move customers closer to buying.
With Post IQ, you can build that variety automatically — turning every SKU into multiple video formats that help you grow faster across social platforms.
👉 Try Post IQ Free on Shopify and start creating your mix of videos today.
